6 Steps for converting more traffic into leads

How to convert visitors into qualified leads for your sales team has been a question many business have struggled with. This is the primary focus of the Internet Marketing team at Web Spot Media Group and we are happy to share with you some of the secrets  of our success.

One of the key ingredients is stimulating emotion from your visitor and getting them excited about what you have to offer. We have put together 6 easy steps that when followed will certainly get you pointed in the right direction.

1. Drive Quality Traffic To Your Website

Not all traffic is good traffic, especially if it is traffic you paid for. If someone lands on your page and does not find what they expect, they are going to leave. It sounds like common sense, but many businesses fail to recognize this and waste a great deal of time and money getting traffic that simply will not convert. Researching keywords and recognizing the customers that are ‘Ready to Buy’ is the first step we take in getting a higher Return-On-Investment.

2. Deliver an Exciting Presentation

Make sure your presentation is full of impact. Don't just tell your customer what you have to offer, -- Tell them how it is going to benefit them. It is a proven fact that most customers don't care what you have to offer, they care about -- How what you have to offer is going to make them money, save them money, or save them time.

To make a somewhat silly example here:
You tell your customer, "Our product is Red". The customer does not really care.
But, if you say, "Our product is Red, which has been proven to catch people's eye more than any other color. By purchasing our product, it will draw the attention of more people and in turn sell more product." -- Now I am listening.

I hope this example helped the make the point here.

3. Strong Call To Action

Have the visitor take action while they are hot. Don’t make the common mistake of getting your customer excited and then leave them wondering what to do next. Every landing page should have a clear purpose, with measurable results. Whether your purpose is to collect email addresses, register online, make a call. Each page of your website should have this 'Call To Action' Front and Center. You should discuss with your marketing team a clear Step-By-Step process that will lead the customer straight to the sale.

4. Give Me A Reason

Along with your call to action there should be a specific reason for taking that action. If the visitor to your website does not receive any benefit for 'Clicking Your Button' then they are not going to do so.

Make visitors an offer they cannot refuse in exchange for contacting you, or completing a form on the page. Every page on your website should serve a specific purpose. If it does not help drive people to the ultimate goal of completing a sale, then perhaps you should rethink whether or not it is worth the time creating the page.

They should do 1 or many of the following:

• Answer specific questions they were wondering about
• Receive a discount, or added value to their purchase
• Take them to the next step in closing (IE: Free Consultation, Customized Price Quote, Free Trial)
• Solve a specific problem the visitor may be having

 

5. Follow Up

You just did all this work getting your visitors to give you their information, don't just leave them hanging. Keep your visitors hot! Many times it will take several contacts with a customer before they buy (especially in today’s economy). Be sure you have a specific follow up process when someone contacts you via the website. Web Spot Media Group, is experts at creating follow up and automated email campaigns, be sure to ask us about this when creating your website.

6. Refine, Refine, Refine

You can be assured that your competition is not going to be standing still. Make sure you are one step ahead of the curve by tracking how your website is performing and improve the areas that need adjustment. Our Lead Generation Solution will come with website analytics built in. This will show you how visitors are finding your website and what they are doing once they get there. Additionally, by following these steps and creating a a specific process, by tracking each step we will know what is effective and what can be improved.

Web Spot Media Group: 954-727-1903